Kitui County is located in Eastern Kenya. Temperatures range between 14°C and 34°C while rainfall range from 500mm to 1050mm per annum. The county has 4 Local Authorities (Municipal Council of Kitui, County Council of Kitui, and Town Council) Kitui Town is the administrative capital. It borders Tana River to the East and South East, Taita Taveta to the South, Makueni and Machakos to the West, Embu to the North West, and Tharaka and Meru to the North. The county covers an area of approximately 30,496 km² (including 6, 90.3 km² occupied by the Tsavo National Park) with a population of 1,012,709 (2009 census). Kitui County constitutes 8 constituencies Namely Kitui West, Kitui central,Kitui south, Kitui east, Mwingi North, Mwingi south, and MwingiCentral .
Agriculture is the main economic activity particularly subsistence farming involving traditional land-use system and a mix of highland agriculture and lowland cattle-grazing. This blends well with the regions climatic conditions.
River Athi is the only perennial river in the county flowing along the border with Machakos County. The county has several dams that play a significant role as a water resources. Springs can be found in the hilly areas of the county while underground water sources supplement surface water sources.
Wholesale and retail markets supplement the subsistence farming as sources of income for the residents of the county. The county has a cotton growing industry with much of it being done at subsistence level however investment in cotton production is an opportunity investors can take a good advantage of.