Embu County is located in Eastern Kenya approximately 120 kilometres northeast of Nairobi. Temperature range between 12 °C to 27. °C. average annual rainfall is 1495mm. Embu town is largely a metropolitan owing the fact that it was formerly the Eastern province headquarters. The county’s administrative capital is Embu Town and is served by 4 Local Authorities (Embu and Runyenjes Municipal Councils, County Councils of Embu and Mbeere). The County occupies an area of 2,818 sq km and has a population of 543,221 persons. The county borders Kirinyaga to the West, Kitui to the East, Tharaka Nithi to the North, Machakos to the South. It is divided into four sub-counties namely; Manyatta, Runyenjes, Mbeere North and Mbeere South.
Communities living in Embu County have a historical trading background and have thus turned the county into a trading centre and a commercial hub. Embu county has a conducive environment for training and as a result, athletes camp in the area for training purpose. This is possible due to the region's proximity to Mount Kenya.
Forest cover hosts a great number of flora and fauna and further development in this sector could see a rise in tourists to the area.
With sufficient water resources, agriculture is prevalent owing to existence of several rivers that flow trough the county. Conservation measures could see the county become water secure with the consequent rise in both agricultural production and household incomes. As a result, the county is endowed with a good mix of both primary and tertiary education institutions.